13 contemporary perfumers, 39 perfumes including Nuit de Bakélite by Isabelle Doyen. A great honour. An exhibition at POWER STATION OF ART in SHANGHAI curated by MUDAC Lausanne from 25.08.19 till 25.10.19. The exhibition “Nez à Nez: Contemporary Perfumers” will be on view at Shanghai Power Station of Design (psD). “Nez à Nez”– which literally translates as “nose to nose” – draws attention to the fact that this is not an exhibition to be “viewed”; instead, one needs to “smell” it. Unlike typical perfume exhibitions, “Nez à Nez” focuses on the creative processes of perfumers themselves. Across a series of interactive installations, “Nez à Nez: Contemporary Perfumers” will present a fresh and fragrant celebration of smell.
According to statistics, there are only about 400 fine perfumers working worldwide, which is remarkably fewer than the number of astronauts. The surprising scarcity of professionals in perfume design reflects the painstaking and challenging work demanded by the industry. Tracing the careers of thirteen individual perfumers, the exhibition will focus on a number of themes: Simplicity, Innovation, Carnality, Mastership, Tradition and Nature. Whilst each perfumer entered the industry fora variety of reasons, they all completed rigorous training and carried out extensive research, learning how to balance ingredients and discover their own individual identities.
Perfume is like a kind of poetry that floats in the air. By awakening people’s sense of smell, a fragrance can evoke powerful memories and inspire new emotions. In order to allow visitors to experience these transient aromas, this exhibition will set perfume free from traditional containers and bottles in an innovative installation that presents fragrance in a new context. By interacting with specially designed fans or soaking up the atmospheric qualities of painted glass, visitors can experience perfume in a completely new light. Through these mysterious instruments and magical smells, we can open up endless imaginary worlds. Design by Studio Glithero.
ABOUT PSA - Established on October 1, 2012, the Power Station of Art (PSA) is the first state-run museum dedicated to contemporary art in mainland China, and is also home to the Shanghai Biennale. Renovated from the former Nanshi Power Plant, the building once hosted the Pavilion of Future during the 2010 Shanghai World Expo. The museum has not only witnessed the city’s vast changes from the industrial age to the IT era, but also provided a rich source of inspiration for artists with its simple yet straightforward architectural style. As a key player in Shanghai’s new urban culture, PSA regards continual innovation and progress as the key to its long-term vitality. The museum has strived to provide an open platform for the public to learn and appreciate contemporary art, by breakingdown the barrier between life and art, and promoting cooperation and knowledge generation between different schools of art and culture.